Johnnie launched Boden with a hand-drawn catalogue featuring eight menswear styles he wanted in his own wardrobe and wanted to order from his armchair That was 1991 and back then catalogues for stylish people who like stylish clothes werent really a thing in Britain.
Johnnie launched Boden with a hand-drawn catalogue featuring eight menswear styles he wanted in his own wardrobe and wanted to order from his armchair That was 1991 and back then catalogues for stylish people who like stylish clothes werent really a thing in Britain.